TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

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Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall/Spring
Prerequisites
None
Course Language
Course Type
Elective
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • The student will be able to define global marketing environment.
  • The student will be able to define marketing concepts, theories and tools.
  • The student will be able to examine global markets comparatively.
  • The student will be able to develop appropriate marketing strategies and plans.
  • The student will be able to define actors or factors such as governments or legal systems that might affect marketing practices.
  • The student will be able to explain any international marketing topic.
  • The student will be able to explain the social and ethical effects of business and marketing in a global world.
Course Description

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Going over syllabus Introduction to Global Marketing Forming the project groups Keegan and Green (2013), Global Marketing, 7th ed., Pearson
2 Global Marketing Environment Keegan and Green (2013), Global Marketing, 7th ed., Pearson
3 Global Marketing Environment (Term Project Topic Decisions) Keegan and Green (2013), Global Marketing, 7th ed., Pearson
4 Strategic Elements of Competitive Advantage Keegan and Green (2013), Global Marketing, 7th ed., Pearson
5 Segmentation, Targeting, and Positioning Keegan and Green (2013), Global Marketing, 7th ed., Pearson
6 Global Market Entry Strategies Keegan and Green (2013), Global Marketing, 7th ed., Pearson
7 Global Brand and Product Decisions Keegan and Green (2013), Global Marketing, 7th ed., Pearson
8 Midterm
9 Global Pricing Strategies (Discussion of Country Decision for the Project Submit draft Country & Industry Analysis) Keegan and Green (2013), Global Marketing, 7th ed., Pearson
10 Global Marketing Channels Keegan and Green (2013), Global Marketing, 7th ed., Pearson
11 Global Marketing Communications-1 Keegan and Green (2013), Global Marketing, 7th ed., Pearson
12 Global Marketing Communications-2 Keegan and Green (2013), Global Marketing, 7th ed., Pearson
13 Term Project Updates & Review
14 Project Presentations
15 Project Presentations
16 Review of the Semester  
Course Notes/Textbooks Books, articles and case studies mentioned above.
Suggested Readings/Materials Books, articles and websites related to course topics.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
20
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
60
Weighting of End-of-Semester Activities on the Final Grade
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
Presentation / Jury
Project
1
54
Seminar / Workshop
Oral Exam
Midterms
1
10
Final Exams
    Total
160

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration X
2 To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting life long learning and continuously developing themselves X
3 It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written X
4 The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis X
5 It is required to know and practice the quality and productivity principles of business life X
6 Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions X
7 Acquiring leadership qualifications and applying them successfully X
8 Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence X
9 It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking X
10 To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing X
11 Able to use a foreign language as fluent as possible for both chasing the scientific publication and developing proper communication with colleagues from other countries, (“European Language Portfolio Global Scale”, Level B1) X
12 Intermediate in both written and spoken of a second foreign language X
13 Able to use computer programs and technology to an adequate level required by business practices. X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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